Farfetch: Superstore Award Business Development
Brief:
The Superstore Award was an annual competition to find the world's best new boutique. It was a project I developed for Farfetch during its early stages as a brand to help explain and promote its unique business concept, and to drive authority in this space by acquiring and demonstrating support for young retailers during those challenging early stages.
Deliverables:
I sourced talent for the judging panel, secured new international boutiques, developed the communications strategy, and managed the production for the promotional outreach. This included online content and offline events for the winning boutiques in their international locations of Berlin, Mumbai and Tokyo.
Outcomes:
The project helped cement Farfetch as the leading e-commerce platform for independent boutiques and fashion, with 26 new boutique collaborations in 23 countries, from which Farfetch secured 9 new partners worth £2m in revenue per annum. Press coverage reached over 240m readers with 221 features in 5 countries. The campaign also saw 91,000 social media interactions.