World of Waves Hotel:
Brand + Business Development
Brief:
As a new business, in a highly competitive market, World of Waves asked me to support in developing both brand and business development growth strategies, and deliverables for the company’s boutique hotel, surf school and restaurant.
Deliverables:
This included optimising the company website, sourcing new affiliates, managing influencer relationships, content marketing, press outreach, digital advertising, SEO, social media, newsletters, brand partnerships, events and analytics reporting.
Outcomes:
Partnerships - Secured both public and influencer trips with London Girls Surf Club, including 10 influencers with a combined Instagram following of 1 million.
Press - Online and print media coverage in The Telegraph’s ‘Hot Hotels to visit in 2018’ trends feature.